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MCQs

Total Questions : 485 | Page 3 of 49 pages
Question 21. Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE
Question 22. Resellers may actually take ownership of the product and participate in the marketing, including the advertising.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE
Question 23. The packaging concept states what the package should be or do for the product.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE
Question 24. The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option B. -> FALSE
Question 25. The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE
Question 26. Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option B. -> FALSE
Question 27. A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.”
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE
Question 28. The intangible nature of many services can create unique challenges for marketers.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE
Question 29. Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE
Question 30. A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.
  1.    TRUE
  2.    FALSE
 Discuss Question
Answer: Option A. -> TRUE

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