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MCQs

Total Questions : 485 | Page 12 of 49 pages
Question 111. Which one of the following factor relates to family that influences consumer behavior?
  1.    Cultural
  2.    Social
  3.    Personal
  4.    Business
 Discuss Question
Answer: Option B. -> Social
Question 112. Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
  1.    Belief
  2.    Culture
  3.    Personality
  4.    Self-awareness
 Discuss Question
Answer: Option A. -> Belief
Question 113. Which one of the following statements by a company chairman BEST reflects the marketing concept?
  1.    We have organized our business to satisfy the customer needs
  2.    We believe that marketing department must organize to sell what we produce
  3.    We try to produce only high quality, technically efficient products
  4.    We try to encourage company growth in the market
 Discuss Question
Answer: Option A. -> We have organized our business to satisfy the customer needs
Question 114. Which one of the following is a key to build lasting relationships with consumers?
  1.    Price of the product
  2.    Need recognition
  3.    Customer satisfaction
  4.    Quality of product
 Discuss Question
Answer: Option C. -> Customer satisfaction
Question 115. The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic?
  1.    Personal characteristics
  2.    Psychological characteristics
  3.    Behavioral characteristics
  4.    Demographical characteristics
 Discuss Question
Answer: Option D. -> Demographical characteristics
Question 116. Which of the following is NOT one of the four philosophies of marketing?
  1.    Production orientation
  2.    Societal marketing orientation
  3.    Sales orientation
  4.    Promotion orientation
 Discuss Question
Answer: Option D. -> Promotion orientation
Question 117. Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation:
  1.    Sales Orientation
  2.    Societal Marketing Orientation
  3.    Marketing Orientation
  4.    Production Orientation
 Discuss Question
Answer: Option D. -> Production Orientation
Question 118. Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?
  1.    Product oriented
  2.    Market oriented
  3.    Sales oriented
  4.    Production oriented
 Discuss Question
Answer: Option B. -> Market oriented
Question 119. Which product is MOST likely to be purchased through routine decision making?
  1.    Television set
  2.    Soft drink
  3.    Shirt
  4.    Car
 Discuss Question
Answer: Option B. -> Soft drink
Question 120. Products that are usually purchased due to adversity and high promotional back up rather than desire are called:
  1.    Sought goods
  2.    Unique goods
  3.    Unsought goods
  4.    Preferred goods
 Discuss Question
Answer: Option C. -> Unsought goods

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