In a __________ orientation, the role of marketing research is to determine cust

Question

In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

Options:

A . Marketing

B . Production

C . Both of the above

D . None of the above

Answer: Option A

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More Questions on This Topic :

Question 1. When a manager focuses on making whatever products are easy to produce, and then trying to sell them, that manager has a....trying to sell them, that manager has a _____________ orientation.

Question 2. In addition to businesses, the marketing concept is also applicable to ___________.....

Question 3. The controllable variables a company puts together to satisfy a target group is called the _____________.....

Question 4. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, ______....and value-based price are met or exceeded, _________ is created.

Question 5. In relationship marketing firms focus on __________ relationships with __________.....

Question 6. A marketing philosophy summarized by the phrase 'a stronger focus on social and ethical concerns in marketing' is charac....ethical concerns in marketing' is characteristic of the _________ period.

Question 7. If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most ....likely make heavy use of _______ in the promotional mix.

Question 8. The basic role of promotion is _________.....

Question 9. A consumer contest is an example of _________.....

Question 10. Need becomes ________ when they are directed towards a specific object.....

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